Place some ice cubes in a plastic bag.
Rub over the area until brittle.
Cover the area with a tea towel or kitchen towel.
Using a rolling pin or heel of a shoe shatter the gum.
Finish off with 1001 Troubleshooter Stain Remover or 1001 Mousse with brush.
After treating the stain, blot up any excess liquid.
Always test an inconspicuous area before use.
Always wear rubber gloves.